August 2, 2006 / 8 Av 5766
When the Jewish Agency for Israel put out the call within the first days of the crisis to establish emergency sleep away camps for children in the north, the Israeli business community stepped forward. According to Ofra Palmer-Granot, Teva pharmaceutical's community relations coordinator, "the Jewish Agency was the first to assess the immediate and urgent need to move the children and come up with the right way to do it.”
Since then the "putting the children in the center" red heart has appeared in newspapers throughout Israel. “As emergency needs increase, more and more companies are approaching us to become partners with the global Jewish campaigns to help move Israel’s children out of the line of fire," says Amos Elad of the Jewish Agency.